TFN Report

Date

Vertical

Brand

TFN #

Template

Domain

Result

Summary

Brands

Binom campaigns, cost per SMS and the defaults for new sends

Binom tracker

Tracker address

API key

Filename is in (Binom token)

Links end in ?source={FILENAME}&phone={PHONE}: the token that holds source.

Binom campaign IDsSet for each brand, in the Brands tab.

Sync

Automatic sync

Days per sync

Time zoneEastern Time (New York, EST/EDT): send dates, "today" and Binom's figures are all in Eastern time.

Late clicks count forClicks on a filename after its send day

Cost

Nett Cost is

Default cost per SMSFor new brands; each brand has its own

Binom columns

Visits =Your sheet's Visits = unique_clicks

Clicks =

Leads =

Revenue =

Cost =

Column names from Binom's report. The sync log shows the ones Binom sends.

Verticals

Each brand belongs to one

Users

How the numbers are worked out

Visits, Clicks, Leads, Revenue	from Binom, matched by Filename
CTR	Visits ÷ Sends
CTRLP	Clicks ÷ Visits
Conv %	Leads ÷ Clicks
Nett Cost	Sends × cost per SMS
Nett Profit	Revenue − Nett Cost
ROI %	Nett Profit ÷ Nett Cost
Rev / 1K	Revenue per 1,000 sends

Sync log

Last 50 Binom syncs

Sign in

Summary

Breakdown

Brands

Binom tracker

Sync

Cost

Binom columns

Verticals

Users

How the numbers are worked out

Sync log

Add sends

Move sends to another date

Add vertical

Brand

Add user

Change password