Summary
Breakdown
Totals of the filtered sends, groupedBrands
Binom campaigns, cost per SMS and the defaults for new sendsBinom tracker
Verticals
Each brand belongs to oneUsers
How the numbers are worked out
| Visits, Clicks, Leads, Revenue | from Binom, matched by Filename |
| CTR | Visits ÷ Sends |
| CTRLP | Clicks ÷ Visits |
| Conv % | Leads ÷ Clicks |
| Nett Cost | Sends × cost per SMS |
| Nett Profit | Revenue − Nett Cost |
| ROI % | Nett Profit ÷ Nett Cost |
| Rev / 1K | Revenue per 1,000 sends |